How many of you Web3 and crypto advocates have NFTs sitting in your wallet?
The excitement is starting to pick up again.
The NFT market may be coming back or at least showing signs of strength. NFT trading volumes hit $187 million in the first week of December alone, with Ethereum NFTs leading the way. Collections like Pudgy Penguins NFTs and CryptoPunks NFTs are thriving, reminding us of the energy that drives this space.
NFTs are about more than trading - they’re about fun, and how we, as creators and marketers, connect with audiences in creative and meaningful ways.
I recall one of my ex-colleagues, a serious collector, who even created a wallet for his 5-year-old daughter. She loved collecting girly, fun 3D NFTs. It became their little family project -picking favourites and occasionally taking the collection out for a digital “display.” Moments like that remind us what makes NFTs so special: the creativity, the joy, and the shared experience.
At KICK, we’ve developed a tried and tested NFT marketing plan. After years of NFT launches, we’ve learned what works (and what doesn’t).
Our expert team brings deep Web3 industry knowledge, multi-chain expertise, and a comprehensive range of blockchain marketing solutions to create bespoke strategies tailored to each NFT project.
1. Pre-Launch: Build the Hype
Drive awareness and plant the seeds of excitement.
Create FOMO with teasers and exclusives.
Educate your audience and engage the NFT community early.
2. Launch: All About the Mint
Keep the momentum going with real-time engagement strategies.
Focus on conversion: a seamless NFT minting process is key.
Celebrate every moment - highlight early adopters and their excitement.
3. Post-Launch: Sustain and Keep the Momentum Going
Have a clear post-drop plan—what’s next for your NFT holders?
Leverage User-Generated Content (UGC) to show how people engage with their NFT collections.
Keep building the Web3 community. Sustaining excitement is just as important as creating it.
Key Notes for Success
Tailored Holistic NFT Marketing Plans
A well-crafted, multi-channel strategy creates a halo effect, amplifying your message and ensuring a unified impact across platforms.
Content is King
From video clips for education and demonstration to 3D visuals and carefully crafted NFT copywriting, content drives engagement and connection.
Message Hierarchy
Keep campaign-level messaging consistent with the NFT brand message, ensuring clarity, cohesion, and a touch of the fun factor to make your project stand out.
The Devil is in the Details
Don’t forget the importance of NFT whitelists, airdrops, rewards, and other incentives that drive exclusivity, loyalty, and excitement among your community.