The Highways Are Being Built - But Where Are the Cars?

The Highways Are Being Built - But Where Are the Cars? 🚗

Lately, I’ve been seeing some fantastic posts - smart, sharp, and hilariously on point.

I wanted to kick off today with something equally witty… but my meme juice is running low.

So instead, I’m going to talk about my beloved blockchain tech. (again) 🤓

Both myself and my Co-founder come from a Web2 consumer background, and one of the things we’re most passionate about is tokenisation of real-world assets and solving real-world pain points.

But let’s zoom out for a second.

Only 6–7% of Web3 investments currently target direct consumer use cases.

That’s wild when you think about how much potential is still sitting untapped.

Yes, infrastructure needs to be laid.

Yes, highways must be built before cars can drive.

But what if the real opportunity lies in building those cars now, and the teams who quietly ship great user-facing products today might be the ones who onboard the next million users tomorrow?

So…

Which use case do you think everyone is still sleeping on?

Here are a few that we think deserve more attention:

Digital Product Passports

Track the full lifecycle of a product with blockchain-backed authenticity. Luxury, cars, cycling gear - it’s already happening. #MyLime in Italy is leading this for bikes and autos.

Decentralised Identity

Self-sovereign identity could transform the way we sign up, share, and secure our data.

Tokenisation of Tangible Assets

From fine art to IP rights, blockchain is opening up new ways to own, access, and invest.

Decentralised Social

Platforms like Lens Protocol and Bluesky are experimenting with models where users truly own their content and data.

The tech is ready.

The market is warming up.

And the retail adoption gap is still wide open.

Let’s bring those users on-chain.

Ready to revolutionise your Web3 project?

In today’s rapidly evolving digital space, launching or scaling a Web3 initiative requires more than just a great idea – it demands the right marketing strategy and execution.

Whether you’re launching an on-chain project without the resources to maximize your potential or aiming to relaunch a Web3 product to scale faster, you need the right expertise to help your project succeed. That’s where KICK comes in.

Our Web3 marketing agency specialises in helping blockchain-based projects gain visibility, grow their community, and scale to new heights. With deep experience in crypto marketing, NFT marketing, and metaverse promotion, we craft tailored strategies that leverage the unique opportunities of the Web3 space to create meaningful connections and lasting impact.

Here’s how we can help you elevate your Web3 project:

1️⃣ Branding that Sets You Apart: In the competitive world of Web3, a distinctive brand identity is crucial. We help you develop a brand that resonates with your target audience, enabling your project to stand out in the crowded blockchain market.

2️⃣ Marketing Power: Combining insights from both Web3 and Web2 marketing, we create impactful campaigns that bridge the gap between traditional digital marketing and blockchain technology, delivering real-world results.

3️⃣ PR that Reaches: We craft strategic PR campaigns that ensure your project is seen and heard by the right audience, driving exposure through crypto media, blogs, and news outlets.

4️⃣ Social Media & Community Engagement: Building a loyal community is critical for Web3 success. We help you execute social media strategies and community-building initiatives that foster engagement and encourage advocacy.

5️⃣ Content that Builds Trust: Our content marketing strategies are designed to build credibility within the Web3 ecosystem. From educational blogs to thought leadership articles, we produce content that informs and builds trust with your audience.

6️⃣ Strategic Partnerships: Expand your reach by connecting with key players in the blockchain industry. We help forge strategic partnerships that open doors to new opportunities, from token collaborations to cross-project promotion.

7️⃣ Influencer & KOL Engagement: Influencers and Key Opinion Leaders (KOLs) are essential in the Web3 space. We know how to engage the right voices to amplify your project’s visibility and reach potential users and investors.

🌟 Ready to make an impact in the Web3 space? Let’s talk about how our blockchain marketing agency can help you scale your project and connect with your ideal audience. From NFT marketing to crypto PR, we’ve got you covered.

Build a Thriving Tech-Focused Crypto Community: The PLAYBOOK

Web3 Community Playbook

Want to create a strong, engaged Web3 community for your blockchain project, NFT platform, or crypto startup? Here's our essential guide to building a thriving, tech-oriented crypto community:

1️⃣ Start with Purpose and Goals

Define why your crypto community matters. What’s the mission? Set measurable goals for growth, engagement, and retention so you can track success along the way.

2️⃣ Welcome and Educate

A great first impression is key! Create a welcoming onboarding process with clear steps and a community knowledge hub. Use "Learn & Earn" activities to educate your members while rewarding participation. Regularly update your Web3 tech roadmap to keep everyone informed and aligned with your project’s vision.

3️⃣ Keep Engagement Flowing

Engagement is everything! Use a content calendar, host regular AMAs, schedule virtual town hall meetings, and run community feedback polls to foster transparency. Boost energy and interaction with crypto giveaways, competitions, and fun challenges—your community will love it!

4️⃣ Reward and Recognize

Gamify community participation. Offer rewards, badges, and introduce an NFT Ambassador Program to empower your most active members. Competitions and engagement-based rewards ensure everyone stays involved and excited.

5️⃣ Define Communication Style

Set a friendly, inclusive tone and establish clear crypto community guidelines. Always have a crisis communication plan ready to maintain trust.

6️⃣ Platform-Specific Strategy

Use the right tools for the job:

• Discord for Web3 communities: Deep discussions and group collaboration.

• X (formerly Twitter): Quick updates, breaking news, and community highlights.

• Medium and Blogs: Share your project’s vision, roadmap, and founder stories.

• Collaborate with blockchain influencers to expand reach and build credibility.

  
  

Repurpose your content across channels for maximum visibility. Share crypto press releases, NFT project updates, and other exciting news to keep your audience hooked.

7️⃣ Measure, Track, Improve

Data-driven improvements are key. Monitor community engagement metrics, sentiment analysis, and overall crypto community health with regular reporting. Use these insights to fine-tune your approach.

💼 Community Roles Based on Size

As your Web3 project grows, so should your team. Here’s who you’ll need:

• Community Manager: Oversees the overall strategy, engagement, and major events.

• Senior Moderator: Manages daily activity, moderates discussions

• Community Moderators: Keeps channels active, monitor interactions, enforces rules.

A strong playbook ensures your Web3 community doesn’t just grow - it thrives!