Why We Formed KICK: A New Era of Web3 Marketing

Web3 Marketing Cowboy

The world of Web3 is rapidly evolving, bringing groundbreaking innovation and reshaping industries from finance to entertainment. Yet, as exciting as this space is, navigating the marketing landscape within it can be an overwhelming challenge. When we first stepped into the Web3 ecosystem, we encountered a critical problem: finding credible marketing experts or agencies with genuine expertise in Web3 was almost impossible.

A Market Riddled with Cowboys

During our journey, we were struck by how fragmented and unreliable the Web3 marketing ecosystem was. Agencies claimed expertise but lacked the strategic thinking or results-driven approach required to succeed in such a competitive, fast-moving space. Many were "cowboys," making lofty promises but falling short of delivering real outcomes.

Hiring in-house talent proved equally challenging. While Web3 is brimming with brilliant technical minds, finding marketing professionals who truly understood both the nuances of blockchain technology and the art of brand building was like finding a needle in a haystack.

The Birth of KICK: Bridging the Gap

This frustrating experience inspired us to create KICK - a boutique Web3 brand and marketing agency built on credibility, expertise, and results. We saw a clear opportunity to raise the standard for marketing in Web3 by combining our deep experience in brand development and strategic thinking with a proven track record of delivering growth in the decentralised world.

At KICK, we aim to:

• Provide Credibility: Unlike many agencies in the space, we bring real-world marketing expertise, having worked with blue-chip brands, emerging startups, and Web3 platforms. Our team’s combined experience ensures we understand both the technical and consumer sides of Web3.

• Unlock Growth: We’re not about flashy campaigns that fail to deliver. Our strategies focus on measurable outcomes - whether that’s user acquisition, community engagement, or revenue growth. At the end of the day, we succeed when our clients do.

• Bring Strategic Thinking: We don’t believe in a one-size-fits-all approach. Every Web3 project is unique, and we pride ourselves on crafting bespoke strategies tailored to each client’s goals, audience, and market dynamics.

Our Value Proposition

At KICK, our value proposition is rooted in three key pillars:

1. Expertise: Our team blends decades of experience in traditional marketing with cutting-edge Web3 knowledge. We’ve worked with global brands and innovative blockchain projects, giving us the tools to navigate this dynamic space effectively. With deep industry insights and multi-chain expertise, we empower clients to navigate the complexities of Web3 with confidence.

2. Values: We believe in transparency, integrity, and authenticity. Web3 represents a new frontier, and we are committed to working ethically and building lasting partnerships with our clients.

3. Tailored Marketing Solutions: From crafting compelling brand narratives to executing multi-channel campaigns, our solutions are designed to meet the unique needs of Web3 projects. We focus on delivering measurable results that drive growth and engagement.

   
   

Elevating Web3 Marketing

We formed KICK to address the glaring credibility gap in the Web3 marketing space and to champion a more strategic, results-driven approach. Whether you’re launching an NFT collection, building a decentralised application, or creating a metaverse experience, we’re here to help you cut through the noise and achieve your growth objectives.

Our team’s unique blend of Web3 knowledge and traditional marketing expertise makes us the partner you can trust to bring your vision to life.

Let’s Grow Together

If you’re ready to move beyond the cowboys and work with a team that understands the nuances of Web3 while delivering proven results, let’s talk. At KICK, we’re committed to empowering Web3 projects with marketing strategies that deliver real impact.

#yourvisionrealised

Web3 marketing agency appointed by pioneering Cardano project

London, UK - September 2024:  KICK the full-service web3 brand and marketing agency, have been appointed by Elderwords Studios LTD to develop their brand strategy.  Led by marketing veterans Pierre Dadd and Donna Chen, who between them have over forty years of traditional marketing experience alongside a decade in web3. KICK targets Web3 projects seeking to drive growth and enhance their marketing efficiency, as well as traditional Web2 brands aiming to enter this new landscape with a clear go-to-market strategy.

Led by co-founders writer Jameel Sandham and designer Ashley Crossland, Elderworld Studios is an innovative venture that seamlessly blends Web3 and Web2, ushering in a new era of entertainment through blockchain technology, and allowing audiences to collect, earn, and thrive in a fantasy-driven environment. They have successfully launched the Stag Alliance NFT collection on the Cardano blockchain and their first fantasy novel, A Tale of the Nine Lands, is now a bestseller on Amazon. 

Elderworld’s CEO and Co-founder Jameel Sandham commented, ‘We reached a pivotal moment in our business direction and we needed experts to help us define and shape our brand identity. Our ambitions for this project are significant, and after a few discussions with KICK it was clear they were the team to help us establish a solid foundation for our future.’ 

KICK CEO & Co-founder Pierre Dadd, added ‘Elderworld Studios is an incredible project with a strong value proposition rooted in blockchain technology. It was apparent early on that refining the brand and its messaging was essential to create a cohesive and confident identity poised for future success. Collaborating with such passionate creators has made this project a joy to work on.’

About KICK

KICK is an integrated web3 marketing agency offering services such as brand development, strategy, PR, community management, influencers, growth hacking, and content creation. Boasting a highly experienced team based across Europe, North & South America, Asia, and the Middle East - KICK has the knowledge to service the global, regional, and local needs of its clients. Co-founders Pierre Dadd and Donna Chen have a combined forty years of traditional blue-chip marketing experience, coupled with ten years in web3. Their mission is to build extraordinary projects with their clients and give them the peace of mind in knowing that they’ve made the right choice for their business.

Web3 marketing agency appoint games industry veteran as Executive Chairman

London, UK - March 2024:  KICK the full-service web3 brand and marketing agency have appointed mobile and gaming marketing veteran Alan Welsman as Executive Chairman.  The agency is aimed at Web3 projects looking to grow and bring greater efficiencies to their marketing efforts, or traditional Web2 brands looking to enter the space but unsure of their go-to-market strategy - the addition of Welsman brings additional strength to an already highly experienced team. 

Welsman brings decades of experience from top-tier brands such as Telia, Orange, Sony PlayStation, and Disney. Noteworthy accolades on his CV include launching the first two PlayStation consoles in the UK,  conceiving and growing the global entertainment business for Orange, plus building and marketing pioneering digital products for Disney. More recently Welsman operates as a digital transformation consultant and NED where he transitions across multiple industries with ease, delivering value and growth for shareholders.

KICK Executive Chairman Alan Welsman commented ‘I’m very pleased to be joining KICK. I’ve watched from afar for some time and love what they do with NFTs, metaverse, and blockchain projects generally. But it's also great to see how they not only work with clients, but how they bring greater credibility to marketing agencies in the web3 space - which I know can sometimes be a little bit hit and miss. Since launching in November 2023 they’ve had some great successes - and I'm confident that together we can take KICK to the next level.’ 

KICK CEO & Co-founder Pierre Dadd, added ‘Not only is Alan a great guy, he’s got so much experience across so many different categories that he’s always got some sound advice and input for us. We knew immediately that Alan was the right person for the job. With his diverse skill set and strong business acumen at the helm, this really does feel like the start of a new and very exciting chapter for KICK.’

About KICK

KICK is an integrated web3 marketing agency offering services such as brand development, strategy, PR, community management, influencers, growth hacking, and content creation. Boasting a highly experienced team based across Europe, North & South America, Asia, and the Middle East - KICK has the knowledge to service the global, regional, and local needs of its clients. Co-founders Pierre Dadd and Donna Chen have a combined 40 years of traditional blue-chip marketing experience, coupled with 10 years in web3. Their mission is to build extraordinary projects with their clients and give them the peace of mind in knowing that they’ve made the right choice for their business.