London, UK - March 2024: KICK the full-service web3 brand and marketing agency have appointed mobile and gaming marketing veteran Alan Welsman as Executive Chairman. The agency is aimed at Web3 projects looking to grow and bring greater efficiencies to their marketing efforts, or traditional Web2 brands looking to enter the space but unsure of their go-to-market strategy - the addition of Welsman brings additional strength to an already highly experienced team.
Welsman brings decades of experience from top-tier brands such as Telia, Orange, Sony PlayStation, and Disney. Noteworthy accolades on his CV include launching the first two PlayStation consoles in the UK, conceiving and growing the global entertainment business for Orange, plus building and marketing pioneering digital products for Disney. More recently Welsman operates as a digital transformation consultant and NED where he transitions across multiple industries with ease, delivering value and growth for shareholders.
KICK Executive Chairman Alan Welsman commented ‘I’m very pleased to be joining KICK. I’ve watched from afar for some time and love what they do with NFTs, metaverse, and blockchain projects generally. But it's also great to see how they not only work with clients, but how they bring greater credibility to marketing agencies in the web3 space - which I know can sometimes be a little bit hit and miss. Since launching in November 2023 they’ve had some great successes - and I'm confident that together we can take KICK to the next level.’
KICK CEO & Co-founder Pierre Dadd, added ‘Not only is Alan a great guy, he’s got so much experience across so many different categories that he’s always got some sound advice and input for us. We knew immediately that Alan was the right person for the job. With his diverse skill set and strong business acumen at the helm, this really does feel like the start of a new and very exciting chapter for KICK.’
About KICK
KICK is an integrated web3 marketing agency offering services such as brand development, strategy, PR, community management, influencers, growth hacking, and content creation. Boasting a highly experienced team based across Europe, North & South America, Asia, and the Middle East - KICK has the knowledge to service the global, regional, and local needs of its clients. Co-founders Pierre Dadd and Donna Chen have a combined 40 years of traditional blue-chip marketing experience, coupled with 10 years in web3. Their mission is to build extraordinary projects with their clients and give them the peace of mind in knowing that they’ve made the right choice for their business.